The Dialectics of Service Design between Production and Meaning Stimulation
Dr. Imen Mohamed Jomâa Chaari
Doctorate in Design Sciences and Technologies
Higher Institute of Arts and Crafts of Sidi Bouzid, Tunisia
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Keywords: design - production – motivation
Abstract
Service design is an evolving field that traces its origins from industrial design in the 1920s to its formal concept in the 1990s. It focuses on creating value for stakeholders and considers social and ecological factors. Service designers use research methodologies to propose user-centered solutions. Service design is not limited to specific areas and can be applied to various elements. It fosters innovation, improves user experiences, and aims to create a better future by involving users in the design process. Service design is a collaborative and creative approach that focuses on understanding users' functional and emotional expectations. It analyzes all points of contact between organizations and users to improve the overall experience. The goal is to enhance user journeys, scripting sequences of events, actions, and outcomes. Service design involves user-centered thinking, empathy, and collaboration to create meaningful interactions and enrich users' lives. The process relies on specific tools and methods, including prototypes and co-creation workshops, to develop innovative solutions and improve service quality. Service design uses specific tools and methods in stages like exploration, creativity, user testing, and model creation. It focuses on co-construction and prototyping for user-centered solutions. The designer creates reusable tools and fosters a user-centered culture. The process includes analysis, ideation, evaluation, and implementation phases with a focus on user experience. Service design differs from service design, as the former is about overall experiences, while the latter focuses on specific services. The goal is to meet user needs and desires while creating competitive services. Ultimately, service design is a collaborative approach for innovative and lasting solutions.
