E-Marketing

A.Prof.Dr. Abdel Fatah Thabet Nasser
Al-Hijr Community College
Al-Qubeitah, Lahj
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keywords : Marketing, commercial economics, commercial economics, product. 

Abstract

In the simple, modest and brief research, we indicated that electronic marketing (E-Marketing) plays a major role in creating new products (goods and services), in addition to opening new markets and new customers in very large numbers in different regions of the world. Electronic marketing plays a major economic and commercial role for organizations. Business in various countries of the world, and contributed to targeting a wide segment of the world's population, the spread of e-marketing led to finding multiple options and solutions for customers, which provided them with time to enrich products and low cost to obtain products , In our research, we listed the concept of e-marketing, its origins, stages of development, and the reasons for its emergence, in addition to its benefits and advantages, and we explained the defects in e-marketing and its status at the present time, and we referred to the countries that are more shopping in the world, as well as e-marketing in Arab countries, and we mentioned the challenges and problems facing e-marketing. And we referred to the future and development of electronic marketing, which led to the development and prosperity of business organizations at the commercial and economic level, and with the rapid development of electronic marketing, it is difficult for us to predict in the near future how this type of financial economic business activity will dominate global economic business organizations.